What is 20 Minutes of Cray?

A round-robin experiment encouraging you to show up and practice hand lettering and calligraphy every single day. Each month, we invite a new member of The Craymunity to hold the keys to the Instagram account while creating a daily challenge based on a theme of their choice.

Why 20 Minutes of Cray?

In October of 2018, Lindsey Tierney decided it was time to follow in her husband’s footsteps. Her husband being me, Colin Tierney of Tierney Studio, and also the founder of Crayligraphy. If you’ve attended a Crayligraphy workshop, there’s a good chance you heard me preaching about continuing your practice to be able to see real results, real fast.

While it’s inspiring to proclaim such a bold statement, I needed to prove this theory. So, Lindsey took on the role of our guinea pig to see if 20 minutes of deliberate practice each day, would indeed show significant improvement. We created the account @20MinutesOfCray and with the free Crayligraphy reference guide and blog tutorials, Lindsey had everything she needed to begin.

You might be asking yourself, “who wouldn’t get good at this if you had someone like me by your side, helping along the way?” Fair question, but I can assure you, Lindsey and I discussed this and made sure I didn’t participate in any of her practice. We wanted this experience to be as relatable and accurate to anyone doing the same.

As you can see, the results were amazing. Not only did Lindsey prove the theory, but she found a new love in letterforms. So much so, that she outgrew the account (it didn’t help that Lindsey was posting pictures of our babies along with her lettering) and wanted to start her own platform in @WriteHandMama (puns must run in the family 😐).

Who is 20 Mintues of Cray?

While the @20MinutesOfCray account became stagnant with Lindsey’s departure, we couldn’t let it remain unattended. This is when we decided to turn the account into a continuous feed of inspirational stories featuring willing Crayligraphers who would takeover the account, show up every day for a month, and then pass the baton to the next interested account holder. Now, we’re able to witness similar successful stories just like Lindsey’s, but through a different lens.

Are you just starting out your journey in hand lettering and calligraphy? Are you struggling to find time to practice? We get it! But therein lies the problem.

The problem is finding the time. The solution is creating the time. We all have busy schedules with a million thoughts running through our heads. In order to be successful in something, you have to form a habit of deliberate practice. If you don’t carve out time to devote the effort, you won’t be any closer to goals.

This is why we came up with #20MinutesOfCray. Oh look, another pun! 😐 Anyone interested in taking over the account is welcome to do so, no matter their skill level. If you think you’re up for the challenge, read on ☝️and click the Interested? tab.

The Crayligraphers

This month’s featured Crayligrapher


Nikita Prokhorov

Nikita is a lettering artist and graphic designer with over a decade of experience that covers the gamut of non-profit, education, publishing, and agency work. Ambigrams and hand-lettering have been his passion for a very long time, and he spends many of his waking hours refining his craft. Currently, Nikita teaches full time at the Shillington School of Design in NYC and freelances on the side. Nikita frequently makes bad and good (original!) puns that make people groan and roll their eyes 🙄

Sounds like he’ll fit right in 😐


Account Holder

By holding the keys to the @20MinutesOfCray account, our goal is for you to reach yours. Through public accountability and showing up every day, we’re confident you’ll be well on your way to improving your letterforms in no time. And by “no time,” we mean little time. As in, just 30 days. 😐

We want this experience to feel natural to you, so treat the Instagram account like you would your own. You’re encouraged to add your own personality and voice, with a few suggestions and requirements along the way.


Challenge Topic

First things first, think of a challenge topic. It helps to do something you are passionate about to help keep the momentum. Once you think you know your topic, run it by us, and we will give you the “go ahead.” We may have a suggestion or two, but we want this to be your creative process so it won’t be much (if any at all). If you are uncertain about your challenge topic, we are here to help!

Daily Upkeep

Your responsibilities are pretty simple. Practice for 20 minutes (you’ll soon find out that it’s easy to go over 20 minutes) and post your work to Instagram (@20minutesofcray) and Facebook (The Craymunity).

  • Post your challenge image weekly (we’ll provide these images for you).

  • Post your daily Crayligraphy to @20minutesofcray.

  • Tag @Crayligraphy, @20minutesofcray and your personal handle name.

  • Hashtag #Crayligraphy and #20minutesofcray.

  • Interact with any comments or questions from your audience.

  • Create daily stories on Instagram to showcase others’ work who are doing the challenge along side you.


  • Post your work around the same time everyday. It can be morning, noon, or night, but consistency will play in your favor with Instagram’s incredibly annoying algorithm. More importantly, a schedule will help you create a routine. Make it convenient for you.

  • Take some process shots of your work and post it in your Stories.

  • If you’re comfortable enough, video yourself lettering. This can be posted in your feed or even used in your Stories.

  • Feel free to add a personal touch to your Stories by showing your audience a bit of your everyday personal life.

  • Critique your own work every once in a while. It’s a great way to further your learning process and it shows your followers we all need improvement no matter the skill level.

  • Post everything to your personal page or creative page as well. This way your regular followers will know what you are up to!

  • Get creative! If you think of something you'd like to incorporate into your month, just let us know!

Finally, at the end of your month, we have you fill out a small questionnaire that will be posted on the Crayligraphy website and linked to your personal website and/or social media accounts.

What we will do for you

We’ll create your weekly challenge images. We’ll send each week’s challenge post prior to your month’s takeover.

For the first week of your challenge, we will post your challenge image for you and introduce you to our audience. After the first week, you will be responsible for posting your challenge weekly both on Instagram and Facebook (The Craymunity)

If you’re interested, Colin will do a weekly Craytique of your work. We will choose a lettering piece that you’ve already created from your challenge and Colin will mark it up with comments and suggestions. We post it to Crayligraphy’s Stories and tag @20minutesofcray along with your personal handle.

Lindsey will be available to chat via Facebook Messenger so please feel free to connect with her if you have any questions or concerns.

Last but not least

Have fun with this. If it starts to feel like a job, you’re doing it wrong. Yes, a 30 day challenge will seem like a long time. There will be days you want to skip or quit simply because you’re just not feeling it. But hang in there. We all go through the same creative block and somehow break through it.

You will too. You’ll look back in 30 days, 6 months, a year, and so on. Each time, you’ll laugh when you see how far you’ve come.

Stay Cray ✌️😎

Sign Up
Name *
Address *
So that we can send you some cool things once you’ve completed your month. We don’t share this information with anyone outside of our organization. Pinky Promise.
Takeover Month *
Takeover Month
Please choose the first of the month you’d like to takeover. Check the availability for each month in the calendar. If it’s orange, it means someone has already claimed the month.
Feel free to write down a few ideas you have for your challenge theme. If you aren’t sure just yet, no worries at all. We’ll can help you out here.
Please provide a brief bio about yourself along with a profile picture so that we are able to feature you on website and newsletter!
Terms of Agreement *
By checking this box, you are giving Crayligraphy™ permission to feature you—using your name, profile picture and any #20MinutesOfCray content that you upload as the account holder—on our website and on social media. You understand the rules and requirements of being the @20MinutesOfCray account holder and agree to them.